My Indie Speed Run


And finally our Indie Speed Run game is up! Please follow the link and have a go at our game! 🙂

Or, if you hate spoilers, like I do, please read ahead for the short story of how our baby came to the world 🙂

This post has come a bit late, but that’s cos I was generally burnt out after the jam, and that the game wasn’t publicly available until now due to competition constraints. So the Indie Speed Run was a 48 hour contest in which we had to create a game with given elements. It’s being judged by a panel of famous people as described in my previous post, and this is my super abridged story of our 48 hours of… Trials and Tribulations, would be the best way of describing it:


Hour 0: Anticipation

Before we started we had a plan. We booked out a weekend, we started fresh at 10am, we were kinda prepared, and we set out to hit that start button on I tell you, it was daunting.

So we hit that button


And got this:

Theme: Lost
Element: Ninja

Along with an ominously ticking clock. It may as well have been a bomb. As distracting as the countdown was, we got to it. The theme is what should inspire the game, and the element is something that must go into the game.

The brainstorm ensued.



Seriously, we were stumped by the theme. It’s so DAMN CLICHED. It’s a ninja, and he’s lost. Or he’s lost his mind. Or he’s amnesiac. Or someone else in those situations. Fighting a ninja. Etc, etc. Platformer. Maybe stealth. So much of cliche.

So after a bit of backwards and forward we stumbled across something that wasn’t quite as cliched as the rest of the ideas. Lost was exactly how we were feeling, so we explored that.


Hour 2: Lost, but with direction. About being lost.

We explored the notion of expressing and conveying our sense of being lost in this overwhelming thing - this was both mine and my buddie Eduard’s very first real game jam. Oh wait, it wasn’t Ed’s, he’s done one before. So it was my very first one. Whether I should have gotten into a game jam with a strict down-to-the-second deadline for my very first experience, well, I hadn’t thought it through 😛

So we ended up locking down our concept to making a game about making a game in 48 seconds, which would convey just how we’re feeling about the whole thing now, and would allow people to try again and understand how it works better and better, eventually mastering the rush, and making things they want to make. Kinda like how game making is like in real life.


Hour 3: And we were off



So we started actually producing. Let me park this for now, next time I’ll tell you about how we expanded and tried to make a game out of that concept, the limitations, the sleeplessness, and some Netrunner 🙂


Honestly, the rest of the process was the most gruelling 48 hours I’ve ever had the pleasure of enduring. Very little sleep coupled with very noob skillz and very over-scoped hopes resulted in… Well, a lot of lessons learnt.

And a game! Play our game here 🙂


Imma doing a game jam: 2012 Indie Speed Run

What is a Game Jam?A group of people getting together to produce a game in a short amount of time. How short? Like 48 hours, usually, as we all have lives after Red Bull and Coffee. It’s hard enough to make a game, the time limit’s just the cherry on top of the sundae of difficulty. It’s an exercise in cleverness, creativity and pure unadulterated tenacity.

Indie Speed Run is a new concept in Game Jamming where you as an individual or a team is/are given exactly 48 hours to jam a game. Whereas most limited time jam comps are loosely timed with a single deadline, this one has a cool system that ensures that your game IS original AND completed within 48 hours. Usually jams are just for fun and experience (though many a famous game had their roots in game jams), but this one has a pot - a cool $2,500 for the winner. Also the opportunity to get your game/name in front of their panel of infamous judges (Creators of Monkey Island, Minecraft, Baldur’s Gate, Limbo, Journey, Zero Punctuation) is just awesome.

How it works (ingenious)

  • Go to the site, register yourself and your team
  • When you’re ready, hit the start button
  • The site gives you a few random elements that you MUST use in your game (to ensure it’s a jam game and not something from your closet)
  • A timer starts, you have 48 hours to submit your game.
  • GO!

Going with a plan

For this, I’m teaming up with another member of makegamesSA to do a speed run and make a game. 48 hours is not a lot of time to create something awesome, so we’ve got to go in with a plan:
  • Book out a weekend - so that we know we have 48 straight hours to concentrate on one thing.
  • Start the 48 hours fresh - we’ll wake up, hit the start button and go, instead of meeting up one evening and hitting the start button and immediately be tired already.
  • Don’t go into zombie mode - while it’s tempting to not sleep for 48 hours, being zombified simply isn’t productive. We’ll sleep  4 hours or so at a time, enough to get us going again.
  • Be prepared - I’m going to do a few other bits of preparation to make sure we get as much out of this jam as possible! Here is an article all about that, and I’m going to document my preparations in future posts too.

So if you’re interested check it out! Join us for a Jam!

Best of 2012 Mobile awards include 3 SAs and many more inspirational campaigns

The 2012 MMA Global Awards has some winners from South Africa for OMO, The Nelson Mandela Story and BOS Ice Tea. But even besides that they were almost all awesomely inspirational in one way or another. Coverage originally from

Enjoy the show!


Best in Show

The Coca-Cola Company and Movement London for Move to the Beat (UK/EMEA)

Video case study: Move to the Beat (UK).
Take 5 athletes, a UK pop sensation and one of the world’s hottest music producers and you get? Coca-Cola’s first ‘Mobile first’ campaign. Movement London put together a huge SMS program connecting teens with the athletes and artists, with exclusive mobile content both online and offline. A mobile site allowed you to go even deeper, and an My Beat Maker app invited you to get creative and make beats out of your own movement. These beats could then be uploaded to The Global Beat - the biggest musical collaboration in history.

Marketing strategy award for Brand Awareness

Gold: The Coca-Cola Company and Movement London for Move to the Beat (UK/EMEA)
Silver: WWF and Mobiento for The Black Out Banner (Norway/EMEA)
Bronze: Dove Hair (Unilever Singapore Pte Ltd) and Mindshare Singapore/inMobi for Dove Hairfall Rescue(Singapore/APAC)
Regional Winner: Westin Hotels & Resorts and The Weather Channel for Wipe Away Your Weather (USA/NA)

Video case study: The Black Out Banner (Norway).
Earth Hour asks people to turn their lights off at home to fight climate change. In a mobile world, a screen is a massive global light source, so Mobiento took it one step further, asking our tech-addict generation to turn their screens off. With the tap of a mobile rich media banner, the screen blackened, turning phone lights off across Norway. A swipe across the screen slowly let the light back in and revealed the Earth Hour countdown. Run across the major Norwegian media site of Aftenposten and Dagbladet, this showed that the days of static mobile advertising are over. There were 847 000 impressions on Dagbladet and 220 000 impressions on Aftenposten, a media value of approx €20 000. Take that, climate change.

Marketing strategy award for Lead Generation / Direct Response / Conversion

Gold: OMO and Brandtone for OMO Mobile Loyalty Program (South Africa/EMEA)
Silver: Little Brownie Baker and EachScape for Cookie Locator (USA/NA)

Video case study: OMO Mobile Loyalty Program (South Africa).
Unilever used a reward ladder of incentives devised by Brandtone to connect Omo with its customers through text messages on their mobile phone. Customers had the opportunity to text, for free, a promotional code from Omo packaging in order to claim a series of rewards in the form of free mobile phone credit. In return, Unilever and Brandtone were able to build a database of opted-in customers who were willing and eager to engage with the brand. The campaign resulted in one million consumer redemptions (a rate of 26pc) and a 20pc uplift in sales of Omo’s core promotional packs. Of those consumers who took part, 85 percent opted into further communication with the brand.

Marketing strategy award for Product / Services Launch

Silver: Samsung and Affle for A Tiled World (India/APAC)
Silver: Microsoft Corporation and iconmobile for Windows Phone Demo Takeover (USA/NA)
Bronze: Land Rover and Wunderman for Evoque iAd (USA/NA)

Video case study: A Tiled World (India).

Marketing strategy award for Promotion

Gold: Chevy, Goodby, Silverstein, and Partners and Detroit Labs for Chevy Game Time app (USA/NA)
Silver: Cornetto / Unilever and Rabarba for Cornetto ‘My Loveee’ Summer 2012 Campaign (Turkey/EMEA)
Silver: Coca Cola and Ogilvy Brasil for Happiness Refill (Brazil/LATAM)

Video case study: Chevy Game Time app (USA).
Hijacking the Super Bowl by adding a second screen. Super Bowl Sunday, the biggest TV advertising day in America, has become a crowded place: with over 50 advertisers competing for viewers’ attention, how do you stand out? The Chevy Game Time is a live second-screen experience designed to distract viewers from competitors’ ads and give them a reason to engage with Chevy for the entire game. It rewarded players’ attention with awesome prizes – including 20 Chevys – and got entire parties to watch our ads again and again: first on TV, then in the app, then online. On game day, 700,000 app users interacted in real-time with Chevy commercials and the game. Each time a commercials aired, we asked trivia questions about it within the app. Since this could win you the Chevy you just saw on TV, it pulled viewers’ attention back to our brand and racked up commercial views and interactions with our products. In a unique integration between the app and live broadcast TV, app users were given a personal license plate; and if you spotted your plate in our ads, the car was yours. This became a reason for players to watch our commercials on multiple screens, and multiple times. During the game, the promotion literally promoted itself.

Marketing strategy award for Relationship Building / CRM

Gold: O2 and Cherry London for O2 Priority Moments (UK/EMEA)
Silver: OMO and Brandtone for OMO Mobile Loyalty Program (South Africa/EMEA)
Bronze: Coca Cola and Ogilvy Brasil for Happiness Refill (Brazil/LATAM)
Regional Winner: Safeway and 5th Finger for Safeway Chef Assistant (USA/NA)

Video: O2 Priority Moments (UK).
O2 wanted to build on the success of Priority, the exclusive and wildly popular VIP ticketing service, and create a game-changing and engaging loyalty platform to reward their customers with everyday exclusive offers and experiences from brands they love. Cherry created a robust partner proposition to bring to the UK’s market leaders in key categories including entertainment, high street retail, and dining. Results: Priority Moments is O2’s biggest marketing initiative and has proven to be one of the UK’s fastest-growing loyalty programs. There are now millions of customers on board (tripling since launch), with the highest number of active users of any loyalty program. In-store conversions are up to 85 percent. 75 Priority Moments offers are viewed every second of every day and five O2 customers redeem a Priority Moments offer each minute.

Marketing strategy award for Social Impact / Not For Profit

Gold: Greenpeace and Must Mobile for Greenpeace Arctic Defender (Argentina/LATAM)
Silver: Nelson Mandela Foundation and Prezence Digital for Mandela Story (South Africa/EMEA)
Bronze: WWF and Mobiento for The Black Out Banner (Norway/EMEA)
Regional Winner: VH1 and Foursquare for “Save The Music Foursquare Campaign” (USA/NA)

Video case study: Mandela Story (South Africa).

Marketing strategy award for Cross Media Integration

Gold: Nike+ and R/GA for Nike+ FuelBand (USA/NA)
Silver: The Coca-Cola Company and Movement London for Move to the Beat (UK/EMEA)
Bronze: Bravo Digital Media for Top Chef Season 9 - Last Chance Kitchen (USA/NA)

Marketing strategy award for Cross Mobile Integration

Silver: Hennessy and one50one for one50one Hennessy Kaws Mobile Campaign (USA/NA)

Video case study: one50one Hennessy Kaws Mobile Campaign (USA).
Hennessy engaged world-renowned contemporary artist, Kaws, to create edgy artwork for a limited-edition label for the Hennessy V.S. bottle. one50one was tasked to create an integrated marketing campaign around the Hennessy Kaws partnership, highlighting the Kaws-designed Hennessy V.S. bottle to a diverse audience. one50one took a multichannel approach and deployed a digital/social/mobile (DSM) strategy. To capture the Hennessy Kaws collaboration, one50one created a series of video shorts to engage consumers in the story of how the partnership unfolded. The videos were released at intervals on various channels. one50one designed a custom-branded QR code using Kaws-inspired colors and an image of the actual bottle. The QR code was printed on each limited-edition bottle and on all press materials. The team built a Kaws-branded mobile website as the back-end of the QR code. The website – a simple, easy-to-navigate page – prompted visitors to watch the videos. In addition, they could download the label as wallpaper for their mobile phones, access cocktail recipes, and locate stores that carried the limited-edition bottle on an interactive map. The video shorts obtained more than 7,000 views across multiple channels. The Hennessy Kaws mobile wallpaper was downloaded more than 101,000 times in the first three months of the campaign. Over the course of six months, the custom-branded QR code was scanned 1.3 million – a mobile industry record.

Marketing strategy award for Tablet Campaign

Gold: Land Rover and Wunderman for Evoque iAd (USA/NA)
Bronze: Infiniti Canada and Olive Media for Infiniti JX Tablet Campaign (Canada/NA)

Video case study: Infiniti JX Tablet Campaign (Canada).
The Goal: Launch the Range Rover Evoque to a younger, more tech-savvy target audience, who live on their iPads and iPhones, and look for innovative online experiences. The Solution: A new kind of iAd with capabilities never before tried by Apple, a stunning CGI tour of the vehicle, including a spectacular demonstration using the platform’s built-in 3-axis gyro

Marketing strategy award for Mobile Website

Gold: Daimler AG/Mercedes-Benz and Jung von Matt AG for Mercedes-Benz, The Friendly Brand Takeover(Germany/EMEA)
Silver: Kia Motors and Ansible Mobile for Kia Motors Mobile & Tablet Sites (USA/NA)
Bronze: Ford Motor Company and Velti for “Ford Mobile Optimized website” (USA/NA)

Video case study: Kia Motors Mobile & Tablet Sites (USA).

Marketing strategy award for In-App Advertising - Gaming or Other

Silver: Intel and Ansible and OMD for Intel The Escape iAd (USA/NA)
Bronze: Land Rover and Wunderman for Evoque iAd (USA/NA)
Bronze: Dunkin’ Donuts and Hill Holliday for Dunkin’ Donuts Iced Coffee Creator (USA/NA)

Video case study: Intel The Escape iAd (USA).
Ansible was selected to conceive and design an iAD on Apple’s mobile ad platform to promote the 2nd Generation Intel® Core™ Processors. The result is an exciting action-adventure game where YOU are the hero agent. Using your speed, wits, and skill, you must retrieve the 2nd Generation Intel® Core™ i5 processor from enemy spies. But wait, who said fun games can’t be educational? Play your challenges right and you can learn all about what makes the 2nd Generation of Intel® Core™ Processors even more powerful than the first.

Best Use of Mobile Social Media

Gold: BOS Ice Tea and COW Africa for Bev - Twitter activated vending machine (South Africa/EMEA)
Bronze: Molson Coors and Olson for “Coors Light Iced T” USA/NA

Video case study: Bev - Twitter activated vending machine (South Africa).
Since launch, sampling has been key to the BOS Ice Tea marketing strategy. COW Africa was tasked with coming up with an innovative sampling mechanic that would put BOS Ice Tea a step ahead of the crowd and introduce it successfully to young urbanites, aged 20 – 35, LSM 8-10.
COW conceptualized and produced the first ever tweet-activated vending machine. To do this, COW used a Bevmax 4-45 vending machine, and proceeded to showcase its inner-workings with microphones, cameras, lights and speakers through on-machine displays. Originally designed to munch on tokens, we then integrated BEV with the Twitter API and now she now happily dispenses an ice cold BOS Ice Tea whenever a Twitter user requests one using the hashtag #BOSTWEET4T. And thanks to her nifty geo-location feature, BEV can even tell if the Tweeter is close enough to her to fetch their ice tea.

Marketing strategy award for Messaging

Gold: OMO and Brandtone for OMO Mobile Loyalty Program (South Africa/EMEA)
Silver: International Union of Painters and Allied Trades and Revolution Messaging for “IUPAT Mobile Job Alerts” (USA/NA)
Bronze: and Mobile Commons for The Pregnancy Text (USA/NA)

Marketing strategy award for Video / Rich Media

Gold: Land Rover and Wunderman for Evoque iAd (USA/NA)
Silver: WWF and Mobiento for The Black Out Banner (Norway/EMEA)
Bronze: HP and PHD for HP iAd Enabling Tech Video/RM (USA/NA)

Video case study: HP iAd Enabling Tech Video/RM (USA).

Marketing strategy award for Location

Gold: Showtime and OMD for “Showtime Franchise Fan Cave Catch” USA/NA
Silver: Victory Motorcycles and The Integer Group for Victory Motorcycles: Ride One You’ll Own One (USA/NA)
Bronze: Royal Challengers Bangalore and TELiBrahma Convergent Communications for Fan following is writing on the wall (India/APAC)

Video case study: Fan following is writing on the wall (India).

Marketing strategy award for mCommerce

Gold: Google and R/GA for Google Wallet (USA/NA)
Silver: Glamour and SpyderLynk for Glamour Magazine Mobile Commerce Issue (USA/NA)
Bronze: T.G.I. Friday’s and The Richards Group/Click Here, Inc. for T.G.I. Friday ‘s Mobile App (USA/NA)

Video case study: Google Wallet (USA).

Marketing strategy award for Innovation

Gold: Nike+ and R/GA for Nike+ FuelBand (USA/NA)
Silver: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for Chevy Game Time app (USA/NA)

Marketing strategy award for Mobile App

Gold: Johnson & Johnson / Band-Aid and JWT New York Band-Aid Magic Vision (USA/NA)
Silver: Nike+ and R/GA for Nike+ FuelBand (USA/NA)
Bronze: Condé Nast and Mobile Dreams Factory for Glamour Book (Spain/EMEA)

Video case study: Band-Aid Magic Vision (USA).
Featuring the Muppets is a mobile augmented reality app that turns any ordinary Band-Aid Brand adhesive Muppets bandage or box into a stage for interactive entertainment. When a child gets a ‘boo boo,’ they typically beg their parents for a Band-Aid bandage to make them feel better. The bandages almost have a magical effect. Band-Aid Magic Vision was designed to amplify the magic. Now, when a parent applies a Muppets Band-Aid bandage to their child’s hand and scans it with their iPhone/iPad mobile app, Kermit the Frog, Miss Piggy and Gonzo the Great come to life to entertain away the pain.

Global Mobile Campaign

Orange: The Coca-Cola Company and Movement London for “Move to the Beat”
Gold: Kia Motors and Innocean Worldwide for “Kia Motors Euro 2012 Campaign”

Industry Awards

Global Enabling Technology Company of the Year in Mobile Marketing: Urban Airship
Global Operator of the Year in Mobile Marketing: Turkcell
Global Researcher of Year in Mobile Marketing: InMobi
Global Publisher/Media Company of the Year in Mobile Marketing: Pandora
Global Agency of the Year in Mobile Marketing: Mindshare/Maxus
Global Marketer of the Year in Mobile Marketing: The Coca-Cola Company

rAge 2012 Cosplay Winners & More Edition - the Massive Grand Finale (part 3)

Hi all! Sorry for the very very late final edition of my A Judge’s Eye View series! (Part 1 and part 2)

To kick off the end, I’d like to give everyone a massive thanks! It wasn’t perfect, but it was certainly better than any previous years by many magnitudes! Big thanks to LegionInk for their very hard work, and again to all the cosplayers for their effort.

OK, so here are the winners! The competition this time around had many more prizes than the past, which was great, and to be honest I will hope that there will be even more prizes as there simply were many unrecognised greats.

The three categories were: Anime, Games, and Pop Culture.


(By the way, there were so much more cosplay goodness that I think a part 4 rounding up all non-contestants should be in order, so I’ll see if I feel like writing for it or turn it into a giant phot-fest - which, let’s be honest, is all you really want, right?)


Anime winners

Comparatively speaking, the anime cosplay were the smallest group of them all, but we still had a real hard time picking. Later we saw a few guys who didn’t enter for whatever reason (and will be covered further down!), and we thought it was a bit of a shame.



3rd - Hatake Kakashi - Naruto (Christo)

What can we say, he got all the details right. The right protector guards in the right place, the right vest outfit, the hair (THAT HAIR! One of the hardest things to do in cosplay is getting that hair to do what it’s supposed to do without it looking like it’s drowned in product.), the little book, and then he whips out the surprise of pulling up the forehead guard to reveal a Sharingan. Good stuff!

The performance was spot-on too, pulling all the signature moves like the Asian Squat that Kakashi loves so. The only let-down was that many of his pieces were not hand-made.




2nd - Cirucci Sanderwicci - Bleach (Philecia Erasmus)

This Bleach costume looked simple, but were really nicely detailed. What attracted us most to this one was that it was all hand-made - obviously - as you couldn’t buy these bits even if you wanted to. So often people come to cosplay with one of those mass-produced Bleach cloaks - which is fun and all, but just lack the je ne sais quoi that we’d like to see in our cosplayers!

Her impressive hair ornament, as well as the cool little… weapon-thing were nicely constructed, and there were a few details that could have been cleaned up, but overall it was really well put together, nicely fitted. The performance was up to standard too, with no rushing and running.




1st - Sakata Gintoki - Gintama (Jes)

You may know her best as Yamaki Chiya, the name she prefers going by on the internets, and she stole first place with sheer detail! Gintama may be a slightly off-the-beaten track character (especially compared to the usual diet of Naruto and Bleach), but anyone who’s been exposed to the endearing character will recognise and be able to relate instantly to this cosplay. First of all ALL the details were spot on - from the hair (another well-groomed, natural looking effort) to all the bits in the costume, it couldn’t be faulted at all.

Then, as we say time and again, if cosplay were a battle, it must be won on performance, and hers was fantastic. She was in character even before she stepped on the stage, with a couldn’t-care-less demeanour that fits Gintama absolutely to a fault. The nose-picking? Not quite intrusive but basically there. Then the magazine thing - “I’M ON THE COVER” was telling the story of Gintama, as if he walked off the pages she was holding (infinite look paradox!?) Even off stage she was caught greeting with the customary Japanese “yo.” palm-forward greeting (pictured above). Topping it off, she had an entire entourage of Gintama and co there… It wasn’t the deciding factor, but it sure was cool. And that, dear friends, is what cosplay is about. Recreating the character.

Then, there was the Gangnam Style dance that Team Gintama was part of organising, that was first performed on stage, and all over rAge, and was pretty darn fun and memorable.

Her Sasuke last year also blew us away - also on the performance and detail. Looking forward to more from the talented miss 🙂



Gaming Winners:

The gaming category was a huge Oh-Em-Gee this year! While cosplay’s roots were from anime, this year, gaming and co has definitely stolen the spotlight! There were many more entrants whom we wished we could reward, as you could see from Part 1 and 2, but after some real hard headbutting, these were our final choices:


3rd - Caitlyn - League of Legends (Linda Ma)

Even though a lesser known character (one of a massive ensemble of heroes from a game that has less history - although undeniable popularity), this steampunk LOL champion was immediately grabbing. The overall impression was great, with clean, vibrant colours as well as no glaring loose ends. Then the details were just as impressive - the tophat, the gun, and all the bits were hand made, and just as impressive. An appropriately gentle(wo)manly cosplay done well. Despite having a fumble moment with her massive top-hat (pictured above!), she didn’t panic and handled it well. She also had her pose down to a t as she basically had the same one in ALL her photos 🙂 Overall, the quality and detail of the costume build was simply outstanding. Her little documentation of how she made the cosplay was very interesting too.




2nd - Pyro - Team Fortress 2 (Brogan Jones)

First impressions last. The trio of Team Fortress characters (including Scout from part 1) quickly became the focus of much attention at the comp, and the Pyro cosplay was simply chock-full of goodness. Everything was in place, including the endearing mask, the little badge on her shoulder, the flamethrower, the gas canister, everything. And any astute reader would have noticed I said “her shoulder” just not a second ago, and there’s the icing on the cake. The Pyro Is A She! Anyone following Team Fortress would know that Valve has been trolling the players that Pyro might be a she, but not never for certain, and it’s this kind of cool detail that made this cosplay come to life for us, in addition to the great quality, detail, team effort and cool (granted not very vocal) performance.

I wish there were more and better pics of Pyro! Couldn’t find more!




1st - Ezio - Assassin’s Creed (Paula Ferreira)

I have a confession to make - I was going to try and cosplay as Ezio from Assassin’s Creed myself. Then I saw the enormity of the task, and realised that I couldn’t use any of it afterwards (I’m practical like that) and abandoned the idea. Then when we saw Ezio stop onto the stage, we were gobsmacked. First impressions were fantastic, everything was in place. The multitude of armour pieces, the right colours, shadow cast by the hood, it was all there. Then we looked at the details and was doubly impressed by the entanglement of engravings on the armour and just had to ask - was this off eBay? The answer was no - who knew home-made layered and bent plastic sheets spraypainted silver could look so amazing? The performance was exactly on the mark too - Morgane even tried to make her laugh on stage, and it didn’t work. Her icy cold glare held through the entire stage time. Oh and this Ezio’s a she, but not that I had noticed myself until afterwards, so that’s more kudos to her.

I guess they don’t readily make boots like those for guys… Girls have an advantage in cosplay boots! 😛 Well done!




Western/Pop Culture Category:

Again, the more western selection of this year’s cosplay really stole the show this year, and to me that really highlights cosplay as a emerging artform coming to the fore, as opposed to our previous years of being sidelined and regarded being the very fringe of the already fringe. Here we go with the real pop culture stuff - mostly really contemporary!



3rd - Batman - The Dark Knight Rises (Darryn Bonthuys)

Just look at that. Rubber-plating ALL OVER. First impressions were amazing. It really was as if Batman himself walked in. Even if his performance was lacklustre (He didn’t do the voice), even if he hadn’t brooded on stage, we were simply entranced. We were convinced that his costume was bought, but had to make sure with him. Turns out he has a rubber injection moulding or something machine, and that the parts he did make himself has cost him at least to the tune of a thousand bucks, probably more. Two key pieces were not made by him, the helmet and the chest-piece, but everything else was - Including the skintight wetsuit-like thing that he made from the same material as the suit Christian Bale wore. I can’t remember the name of it and my research turned up nothing. But damn, that was impressive. The material suit thing were just a little bit off-fit, but it wasn’t very noticeable.

Now just get the voice downpat and you’d be golden 🙂




2nd - Black Widow - Avengers Movie (Kirsten Douglas)

With the rise (and rise) of the superhero movies, even sidelined characters are starting lots of love, especially when their on-screen counterpart was the sultry Scarlett Johannson. From her first step onto the stage, this Black Widow commanded the stage and the audience. Her glare was cold and they held, boy did they hold. No smiles, no small-talk.

The suit was great - clean lines, good details. All the right markings, all the right lines. It was a great fit - not too tight, but no loose lines either. Overall, a well chosen character that suited her well, with great custom production values and topped off with a great performance. Sometimes it’s the quietly understated that just feels so right.




1st - Spawn (Theuns Vorster)

So after the nice, sensibly selected and performed cosplay, we have another totally crazy, out-of-the-ordinary one for you - Mr Spawn. First Impressions? It was like Hell incarnate. This guy was TALL. His towering frame was even more imposing with those two spikes-to-the-heavens colloar bits, and his all-black suit added so much bulk that he actually looked like the hellspawn CG supervillain he’s playing. Then he took off his mask to reveal his burnt-off face. Icing on the cake - complete.

Then the closer inspection revealed that all the details we thought we saw were not only there, they were home-made, and well-rounded off. His torso and arms were wrapped in a heavy, textured material - apparently that was the result of glue-gun texturing. He had black latex gloves on that fit, we,, like gloves. The skeleton buckle, the chains, the cape, all came together very very well.

It was a great venn diagram of physique, effort and quality in production, a suitable character, and going that extra little mile (two masks? Really!?) that brought him the win - it was tight (in all respects), but great.



Additional Winners & Prizes by Elle & AnimeWorx

There were much more than these winners who deserved recognition (I sound like a broken record right about now), and we were glad we could award these bonus prizes to these awesome cosplays. And I really really mean awesome:



Iron Man/Tony Stark - Ironman 2 (Dawid Strauss)

Dude, that is IMPRESSIVE. An entire Iron man suit, that moved with him. And a Tony Starke moustache, too? You’re kidding me. And the chest lights up!? What? AND YOUR GAUNTLET CANNON LIGHTS UP TOO!? That’s just TOO MUCH!!

It was so superb that we simply were slackjawed about it, but unfortunately it came down to details - it was a rough production, unfortunately, and the signature Iron-man helmet was absent from the configuration (although it had been made - but unfortunately couldn’t make the comp due to timing), but we honestly, honestly applaud the amazing project. If it were tightened up a lot more it would simply be INCREDIBLE. Like, WAY TOO MUCH.





Poison Ivy - DC Comics (Domnique Bruni)

Here is another case of simply being impressive. There’s actually not much to say about this Poison Ivy here - everything’s pretty much spot on (well, depending on which Poison Ivy canon you subscribe to, I guess), and the effort of hand-sewing each and everyone one of those ivy leaves onto the dress, to me, shouldn’t go unnoticed. The expertly pinned and secured runners throughout were well placed, and even the hair (I can’t remember if that was a wig or dyed, my bet’s on a wig) was a brilliant cherry on top.




Itachi Uchiha - Naruto (Leendert Viljeon)

If there was one thing you should have been at the rAge cosplay for, it was THIS GUY. The cosplay was pretty good - he had most of the details right - the Akatsuki cloak, the one hand inside the cloak, the markings, head-guard, etc, but he did miss the hair, which was arguably the most important thing for recognising any anime character.

But fuck the hair, who needs the do when you have A FUCKING KATON!? For those who don’t know, a Katon is a giant ninja fireball that’s expelled through the mouth, and a signature move of the Uchiha clan.

This guy blew a fireball on stage, without ANY warning. At all. Which is why there were very little photographic evidence of this. Then at the prize-giving he blew another one, if anyone grabbed video footage of that, it would be amazing to share that with everyone. My scrounging has gotten me a few photos - so, imagine that in front of you.

I could feel the heat on my face. It was pretty mad.




Psycho - Borderlands (Philip van der merwe)

This guy totally nailed it for me. He took an obscure character from the very current marketing of a big name game right now, and cosplayed it to perfection with the least amount of effort. This shows again what impact a well-selected character can have. His physique fit the character well, as did his performance - the signature stance from every Borderlands 2 poster, boxart, banner, every ever? Nailed it. The cosplay was full of attitude and fun. It was very simply awesome.


So, there you go - all the winners of the 2012 rAge cosplay. And boy what a collection it was!There were still tons of great cosplayers who didn’t compete, so there might be a part 4 to this thing… Depending on whether I’ve time to compile that stuff. Here’s hoping 🙂



Photo credits:

NAG’s rAge 2012 album

Jan-Hendrik Hofmeyr’s photos

Morgane T Leleux’s photos

Legion Ink’s rage 2012 album

IT News Africa’s article: Cosplayer Characters at RAge

Chanel Rossouw’s rAge 2012 album

Chanel Rossouw Photography page’s rAge 2012 Cosplay prizegiving album

Ruth Shand’s rAge 2012 album

Linda Ma’s photos